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Award in Principles of Brand Formation

In this module, students will master the principles of creating and managing brands. The module focuses on the creation and management of a brand as a strategic marketing tool that can add value to an organisation.

MQF/EQF Level: 7 ECTS: 8 Credits

In this module, students will master the principles of creating and managing brands. The module focuses on the creation and management of a brand as a strategic marketing tool that can add value to an organisation. Students will be provided with the tools to master the current landscape of branding and the future trends and innovations in branding. Students will be taught how to apply their knowledge to create effective, real-time branding strategies that are aligned with the brand’s identity, client briefs and any other requirements. Students will be expected to apply branding concepts and principles to real-world business scenarios, critically evaluate the role of branding in creating differentiation and competitive advantage and track brand performance metrics.


Programme Outcomes

  • This module prepares students to manage overall branding strategies of companies and/or products in one or multiple locations and regions.
  • Furthermore, students will also understand the fundamental differences between brand localisation & brand globalisation strategies.

  • MQF/EQF Level 6 qualification. However, students’ circumstances and experiences may also be considered during the application process—five years of relevant working experience in the industry of specialization.
  • Proof of B2 level of English should be provided by the students upon application – IELTS level/grade 6 or the student’s country equivalent.
  • A Bachelor’s degree or graduate degree in humanities, sciences, human resources, organisational behaviour, business, administration, management, communication, journalism, psychology, arts or a related field.
  • Minimum 180 ECTS at MQF/EQF Level 6 previously acquired at a Higher Education institution.
  • Outstanding written and oral communication skills.
  • A minimum of one year of work experience in a business environment will be considered as an asset.

Course Syllabus Podcast

Gain a Comprehensive Understanding of the Course Syllabus with Our Informative Podcast.

Not Disclosed

  • Individual Assignment - 100%
  • E-portfolio

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What’s included

  • Duration: 6 Months
  • Lectures: N/D
  • Learning: 200+ Hours
  • Certificates